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THE NEED
Traditional automotive suppliers have core competencies for
improving the driver’s safety and experience through the products they
currently provide. OEM’s however, continue to expect a reduction in the costs
of these features. Unless the functionality of these products is increased,
suppliers will continue to receive pricing pressures and may even begin to lose
their traditional product integrity through new non-traditional competitors
entering their market space. The supplier who makes a business
decision to increase the “value density” of their product offerings,
through innovative software based solutions, will not only reduce pricing
pressures but create a position of industry leadership for themselves.
WHAT MEDIUS BRINGS
Medius brings experience and an understanding that technology,
regardless of its origins, will not solve the problem of sensor integration and
cost reduction. In the history of the automobile, few technologies have ever
transferred directly from aerospace without having stopped somewhere else
first. Any high technology supplier must recognize early that “changing the
game” with their technology may be the only way they will successfully enter
a very mature and highly competitive mass market, and that “playing the
game” with those who play it very well may yield frustration and only
moderate success at best.
Medius has the knowledge and experience of how to introduce,
integrate and implement appropriate technologies from aerospace, defense, and
other industries for the single purpose of “changing the game”. Having its
roots in both industries is an advantage; on one side understanding the cost
sensitivities, deployment cycles and challenges of the automotive industry; and
on the other, knowledge of what new technologies can do when implemented
against the requirements demanded by new features. Medius’ role is to bridge
these industries through deep partnerships and facilitate an understanding on
both sides. Medius' goal is to be the key industry player in the implementation
of aerospace and defense technologies through the OEM to the car of the
future.
SOLUTIONS
Industry
Initiatives
Medius
Patented Technology for ITS
Medius
Patented Technology for ADAS
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2007 MEDIUS INC, SEATTLE, WA
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